About Vignette.

Vignette Florals is a mother - daughter design team based in Berkeley, California. For over twenty years, Vignette’s bespoke floral design has emphasized nature, craftsmanship, and collaboration. 

We find inspiration everywhere, but what we always come back to is slow walks outside, delighting in little moments of pure beauty. That’s why we named our studio Vignette. 

Our Story

Vignette is the story of turning a creative life into a family legacy. Its the story of handing down a craft from one generation to the next. And most of all, its the story of building a life around beauty, care, and love.

Svenja started Vignette (originally called Chestnut & Vine) in 2006. Over the course of twenty years, she has continually pushed the boundaries of what is possible with large floral installations and has been dedicated to creating highly personalized, innovative florals of the highest quality.

Linnea grew up in the studio and kept coming back. Any time she had between school and diverse jobs in fashion and art, she steadily grew her skills at Vignette. Twenty years later, Vignette is a multi-generational creative team grounded in a shared design ethos and a deep commitment to creating something new for every single client. 

Services 
Our Inspiration

Dappled sunlight on the forest floor. The treasures of a local hardware store. Being stopped in our tracks by a piece of art. The texture of an old stone, the glaze of a vintage tile, the soft pile of crushed velvet.

We live for moments of surprise and awe. We seek out beauty in unexpected places. We look for vignettes everywhere we go.

Our work is rooted in our shared life. And our shared life is rooted in time spent outside, wherever we are —from the woods around our hometown in Germany to the craggy coast of Northern California.

Who we are

Its hard to miss the resemblance, and we show up in outfits that are a little too similar more than we like to admit. But each of us brings a very distinct style and creative eye to Vignette.

  • Founder & Creative Director

    Born and raised in a small town outside of the Black Forest in south-west Germany, Svenja always felt most at home in the woods and meadows of our hometown.

    After moving to the Bay Area with her family, the northern California Coast became a second home and an endless source of inspiration.

    For more than 20 years, she has channeled her reverence for nature and her love for art and design into floral installations and arrangements that are alive with texture, movement, and care.

  • Co-Owner & Lead Designer

    For as long as Svenja has been working with flowers, Linnea has been helping. What started with sitting in the studio after school has transformed into a multi-generational family business.

    Joining Vignette as co-owner in 2023 was the culmination of 10 years spent looking for a niche in art and fashion, only to realize flowers had been there all along.

    Linnea is deeply influenced by art, fashion, textiles, and the legacy of craftsmanship.

We Care a Lot

The impact our business has on people and the planet is just as important to us as the work we create. These values have been at the core of Vignette for over 20 years.

01

Create a safe, supportive work environment with fair wages.

02

Be as sustainable as possible in the materials we use and re-use.

03

Push the boundaries of design to provide the best possible experience for our clients.

Our Team

The best of the best.

Our team is at the heart of what we do and they are the best of the best.

We work with floral designers, studio and installation assistants, strike support, and, when we have complex projects, manufacturers to craft custom structures. Each of them is incredibly talented and wildly hardworking. They’re also some of the coolest and most interesting people we know. That means there’s good energy and all the talent when we’re creating your flowers, in the studio and on site.

Work With Us

Our Materials

Everything we do goes back to our love for the natural world.

Whether its a bud vase, centerpiece, aisle arrangement, or bridal bouquet, our designs showcase the inherent beauty of each stem. We take great care to let our materials shine—we nestle a stunning bloom into a textured leaf so that it stands out, we find a curved stem to create an architectural line, we group a cluster of tall grasses together to spark memories of a meadow. We layer textures and colors and scale to continuously craft vignettes that capture the spirit of our materials. 

Every Stem is Important

The San Francisco Flower Market is one of the best in the country, and between our vendors at the market and our local growers in Sonoma, we’re lucky to have access to the some of the most special and high quality blooms around. When we bring our materials back to the studio, each and every stem gets specialized attention to ensure freshness and longevity.

It takes a lot to grow even just one stem. So its important to us to respect all of our materials and to the folks who grow them.